Greetings and salutations from the Alaskan Wino!
Okay, I am going to introduce myself a little better, my name is Phylicia and I am a born and bred Alaskan. I was born in Fairbanks and lived there till I was 21.
The “wino” part of my title came from a more recent development in my life. This new development has completely changed my life and has made me…a wino.
My husband was stationed (he is in the Navy) in Southern Idaho shortly after I had gotten out of the Navy (which is why I left AK). All I knew about wine before moving to Idaho was that it was good and if someone had it open I’d share it with them, or I bought my wine based on how pretty the label was on the grocery store shelf.
Needless to say, I was not an expert – and I am still FAR from it.
But after we moved to Idaho I was offered a job as a marketing manager at a small local winery. During my interview, I was asked a very point blank question – “so what do you know about wine”. Desperately not trying to blow this interview but also wanting to be honest my reply was ‘it tastes good to me’. To my great shock, they hired me a month into the busy season.
Knowing that in order to be effective with your marketing you need to know your audience – I decided that it was important that with this job I dive in head first. I needed to learn everything, understand about the wine, the people buying the wines, the culture that surrounds the wine industry. Shortly after getting hired I went to go bug the winemaker of the winery. I asked him if he wouldn’t mind letting me tag along and to let me know when things around the winery were happening so I could be there to learn. He was gracious enough to do just that – and this is the official moment I “drank the cool-aid”.
After that it was all over for me – I fell in love with the wine industry and became obsessed with learning as much as I can – and now I am going to share what I’ve learned with you!